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DIGITAL
In the summer of 2019, Pandol aimed to boost sales of 必理痛特強熱飲. This idea is to tackle the problem of 「一冷一熱」 and 「冷氣開到好恆」 in Hong Kong. We used those digital video banners to show different messages due to the weather. For example, if the weather is >33° on WEEKDAY, the message will be 「出面高溫熱到溶,返到
公司冷氣凍到變雪條,一冷一熱警告,小心攝親,初起感冒早啲飲快啲好 (product shot)」.
On Facebook, we created content related to work and extremely cold air conditioning, reminding officers to drink our product.
PANADOL
HOTREM ACTIVATION CAMPAIGN
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